Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Selling Your Brand Internally

Selling Your Brand Internally

One of the most important places to spend time and energy "selling” your brand is internally. No audience is more important to have completely understand and believe your brand position....
What's Your Brand Story?

What’s Your Brand Story?

From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The...
Using Product Promotions to Extend Your Brand

Using Product Promotions to Extend Your Brand

Once you've established your brand position and even created a branding commercial or two -- it is inevitable that the next call you receive from your boss (or the CFO)...
Branding Consistently

Branding Consistently

The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with...
Branding with Actions - Not Words

Branding with Actions – Not Words

Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about...
Online Advertising in the Age of Adwords

Online Advertising in the Age of Adwords

With the advent of our new economy, we're seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how...
Using and Buying Media Wisely

Using and Buying Media Wisely

Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent...
5 Reasons Social Media Should be in the 2011 Marketing Plan

5 Reasons Social Media Should be in the 2011 Marketing Plan

Social media certainly is all the rage right now - but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your...
Marketing Plan: Intersection of Planning and Improvisation

Marketing Plan: Intersection of Planning and Improvisation

Before the frenzy of annual strategic planning begins, I thought I'd take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan....
Brand Marketing: Service. Community. Value. Substance.

Brand Marketing: Service. Community. Value. Substance.

As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While...
Buzz Marketing Ideas for Branding

Buzz Marketing Ideas for Branding

Branding is about being memorable and creating buzz marketing. There are many ways to do it; you have to get creative. Here are some buzz marketing ideas to get you...
Unexpected Branding Opportunities

Unexpected Branding Opportunities

In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your...
Branding with Window Clings

Branding with Window Clings

Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available - their location and, precisely,...
Social Media and Brand Strategy

Social Media and Brand Strategy

Social media is a scorching topic right now, and rightfully so. I've heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the...
Considerations for Choosing a Marketing Firm

Considerations for Choosing a Marketing Firm

When you decide it's time to innovate and get the word out about your business, you've entered into what can feel like a difficult decision. After all, you are trying...
Consistent Branding at Different Locations

Consistent Branding at Different Locations

If you've got more than one location, keeping your brand consistent is at least three times as hard. "If I have two locations, shouldn't it just be two times as...
Brand Development Doesn't Have to be Expensive

Brand Development Doesn’t Have to be Expensive

I'm continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though,...
Fun Marketing Campaigns Can Make Your Brand Memorable

Fun Marketing Campaigns Can Make Your Brand Memorable

What's your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a...
Reputation Management: Your Brand on the Web

Reputation Management: Your Brand on the Web

The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you're not at least aware of how these websites are already affecting your Brand - it's time to...
Tiny Brand Moments

Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions

Running a business is no easy feat. It's a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while...