Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Connecting your brand with social media advertising

Connecting Your Brand With Social Media Advertising

By Paradux Media Group | March 13, 2018
Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social...
Online Advertising | Professional Presence & Personal Branding
online branding tips from the pros that help companies like Coca-Cola succeed

Online Branding: Tips from the Pros that Help Companies Like Coca-Cola Succeed

By Paradux Media Group | January 5, 2018
Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline...
Brand Building | Brand Strategy
InstaforBusiness

Instagram for Business: Build Visibility, Engagement, and Growth

By Paradux Media Group | May 15, 2017
Instagram for business gives companies a direct way to build awareness, connect with customers, and support measurable growth. The platform combines visual storytelling, short-form video, targeted advertising, and community engagement...
Brand Building |
Awareness

How to Build Brand Awareness for Scalable Momentum

By Paradux Media Group | August 11, 2016
You might offer the best service or product available under the sun, but if your customers don’t know you exist, your growth will remain stagnant. In our experience, visibility is...
Brand Building | Search Engine Visibility
Scaleyourrep

Strategic Brand Building: How to Scale Your Reputation and Momentum

By Paradux Media Group | July 28, 2016
In our experience, most business owners mistake a logo for a brand. While icons like the Apple silhouette or the Coca-Cola script are instantly recognizable, they are merely the visual...
Brand Positioning | Brand Strategy
Benefits of Live Streaming for Your Business’s Social Media Strategy

Benefits of Live Streaming for Your Business’s Social Media Strategy

By Paradux Media Group | May 26, 2016
Social media marketing has faced challenges recently, as new studies reveal shifts in consumer decision-making. Despite the reach of social media platforms, consumers are often less influenced by social media...
| Video Marketing
Sponsored ad

How an Instagram Sponsored Ad Accelerates Your Digital Momentum

By Angela Peacor | May 6, 2016
The transition from being a social media participant to a powerhouse brand requires a strategic shift. While organic posts build your flock, a well-placed Instagram sponsored ad is the engine...
Online Advertising |
Facebook

Promoting on Facebook: How to Build Scalable Momentum for Your Brand

By Paradux Media Group | July 16, 2015
We often hear business owners ask if the effort of promoting on Facebook still delivers a measurable return. With new platforms emerging every season, it is easy to get distracted...
| Online Advertising
BrandingPens

Branding with Pens: Why Promotional Pens Still Work

By Tisha Oehmen | February 20, 2015
In a world of digital ads, social media, and AI-powered marketing, it might seem strange to talk about something as simple as a pen. Yet, after years of working with...
Brand Experience | Print & Offline Marketing
Best Advertising Strategies for Small Businesses

Best Advertising Strategies for Small Businesses: Where to Get the Biggest Bang for Your Buck

By Tisha Oehmen | December 17, 2010
Lately, I've had a lot of conversations with business owners about finding the best advertising strategies for small businesses. It's a common challenge—deciding where to invest your limited budget for...
Advertising Strategy