Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Video thumbnail for youtube video Scarecrow - Uncategorized - Paradux Media Group

The Scarecrow – Chipotle’s Brilliant Branding Commercial

By Tisha Oehmen | September 19, 2013
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story....
Brand Storytelling | Video Marketing

5 Great Branding Articles You May Have Missed

By Tisha Oehmen | April 24, 2013
One of the most amazing (and I think interesting) things about Branding is that it's always evolving - while the underlying principles are the same as they ever were. Branding,...
Brand Strategy

How To Refresh Your Brand This Spring

By Andrew Brighten | April 11, 2013
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a...
Brand Experience | Brand Strategy
Marketing-Intelligence-Report

All in the Circle of Likeability

By Paradux Media Group | February 26, 2013
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message...
Brand Messaging | Media Buying
3Marketing

3 Marketing Strategy Questions Every Business Should Ask

By Tisha Oehmen | November 15, 2012
Successful marketing doesn't begin with advertising, social media, or a new website. It begins with asking better questions. The right marketing strategy questions help businesses understand where opportunities exist, where...
Ideal Customer & Target Market | Marketing Strategy
we were wondering

Winning Social Media with Pinterest

By Mia Ramirez | October 2, 2012
Pinterest is one of the newest social media sensations on the web. It skyrocketed into popularity during the fall of 2011 and has been steadily growing at an amazing rate...
Ideal Customer & Target Market |
we were wondering

Branding 101: How to Identify Your Target Audience

By JoaneBuenger | July 26, 2012
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would...
Brand Strategy | Ideal Customer & Target Market
Your Advertising Dollars Should Be One Coordinated Marketing Effort

Coordinate Your Advertising with a Marketing Strategy Reset

By Tisha Oehmen | March 2, 2012
Do you feel like your marketing plan lacks strategy? Or perhaps you've been doing the same things year after year without considering if there are more effective ways to market...
Advertising Strategy | Marketing Strategy
5 Must-Know Reasons Businesses on Facebook Thrive

5 Must-Know Reasons Businesses on Facebook Thrive

By Tisha Oehmen | February 4, 2011
I've spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you're still on the fence, here are...
Choosing Products for Your Target Audience

Choosing Products for Your Target Audience

By Tisha Oehmen | September 28, 2010
Not every product you carry will suit your target audience, so discussing how and why a particular product will fill a need is important. It’s incumbent upon you to figure...
Ideal Customer & Target Market
You Need a Target Audience

You Need a Target Audience

By Tisha Oehmen | September 25, 2010
A few days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including...
Ideal Customer & Target Market
How Effective is Your Marketing Plan?

How Effective is Your Marketing Plan?

By Tisha Oehmen | September 23, 2010
It's officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you're ahead of the game - in which case, congratulations!!! But since...
Marketing Strategy
Who is your ideal customer? Do you really know?

Who is your ideal customer? Do you really know?

By Mike Frey | June 28, 2010
I've met hundreds of local business owners in my years of selling media. When asked to describe their ideal customers or clients, they usually explained who they wished their customers...
Ideal Customer & Target Market
Keeping Media Buying Simple

Keeping Media Buying Simple

By Mike Frey | May 3, 2010
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each...
Media Buying