Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story....
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it's always evolving - while the underlying principles are the same as they ever were. Branding,...
How To Refresh Your Brand This Spring
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a...
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message...
In Your Face Ads: How to Create Advertising People Remember
Are you searching for a way to promote your business that truly stands out, gets recognition, and maybe even "goes viral?" Great advertising doesn’t politely wait to be noticed. It...
Effective Branding: Build a Story Customers Remember
Are you searching for a way to express the benefits of your product or service and increase sales? In today's marketplace, a strong product can earn attention, but it takes...
3 Marketing Strategy Questions Every Business Should Ask
Successful marketing doesn't begin with advertising, social media, or a new website. It begins with asking better questions. The right marketing strategy questions help businesses understand where opportunities exist, where...
Pinterest for Business: Turn Visual Discovery Into Growth
Social platforms come and go, but Pinterest has evolved into something especially valuable for brands: a visual discovery engine built around ideas, planning, and action. Using Pinterest for business can...
How to Identify Your Target Audience and Market With Confidence
Learning how to identify your target audience gives your marketing a clear direction. Your products and services will not appeal equally to everyone, and trying to reach everyone usually wastes...
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you've been doing the same things year after year without considering if there are more effective ways to market...
5 Must-Know Reasons Businesses on Facebook Thrive
I've spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you're still on the fence, here are...
Choosing Products for Your Target Audience
Not every product you carry will suit your target audience, so discussing how and why a particular product will fill a need is important. It’s incumbent upon you to figure...
You Need a Target Audience
A few days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including...
How Effective is Your Marketing Plan?
It's officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you're ahead of the game - in which case, congratulations!!! But since...
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