Beyond the Pond

Mike FreyHi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

ducks-flying
Paradux Media Group Business Holiday Card

Make Your Holiday Cards Work For You

Holiday Cheer It’s that business holiday time of year, and  I always look at the business holiday card as an opportunity to continue, begin, remind or thank someone for their business. To use a simple analogy: social media messages are to holiday cards as holiday cards are to in-person/face-to-face interactions, drawing upon the sense that the holidays are… Read More

Political marketing advertising agency medford oregon jackson county

Political Campaign Marketing And Advertising

Political Marketing is not that much different than image marketing, after all once you throw your hat in the ring, and the die has been cast you have essentially become a product.  The upcoming year in Medford and Jackson County will have some heated races and won’t be immune to the mudslinging that is taking… Read More

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SEO: Google Places

The first blog in this series on SEO (Search Engine Optimization) covered just some of the reasons why SEO is important for any small locally owned business.  Some of the best things in life are free and one of the best things you can do to help people find you if you are a brick… Read More

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SEO: The Importance Of Search Results

This is the first of a series of blogs that I’ll be doing addressing SEO with local small businesses.  I know when I say SEO you probably say huh?  SEO is an acronym for ‘Search Engine Optimization.’  Why is it important?  Over 40% of consumers won’t shop at a business or brand if they can’t… Read More

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Television Advertising… It’s Not What It Used To Be

Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes.  I was reading an article on the new fall television season and some of the numbers were truly eye popping.  What caught my attention was what was being deemed a hit. ‘New Girl ‘had just over 9 million… Read More

Extreme Makeover Home Edition Medford, extreme makeover medford oregon

Extreme Makeover Home Edition Medford Civil War Challenge

Why is Extreme Makeover Home Edition a big deal to Medford? It is helping a family that has truly paid it forward to this community.  It is also that Extreme Makeover Home Edition is viewed by nearly 1 billion people in over 160 countries, and it is an opportunity for Medford to show the world… Read More

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Extreme Makeover Home Edition ‘The Knock’

A tremendous amount of excitement and community support over the past 4 weeks in Medford has culminated into the ‘Knock’ today.  CJ and Lindsey McPail of Medford were the lucky and well deserving Medford recipients of the knock from Extreme Makeover Home Edition.  Read more about the family here Knowing the selection process that Extreme… Read More

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SEO For The Small Business Owner

SEO (search engine optimization) can be a confusing three letters to a small business owner.  Most understand how important a Google search is, most want to be at the top, but with a business to run.  Their spending extra time with social media, or their being told they need to be in social media and… Read More

sunshinedistrict

How is your service? Do you go the extra mile?

Since the economy took a real nosedive 3 years ago, service in some business’ seemed to have taken that same nose dive.  Service seems to be like the classes, the rich and the poor.  Today it is great service or poor service, and why is it that the businesses that seem to have poor service… Read More

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Extreme Makeover Pep Rally

We are just days away of finding out who the lucky family in the Medford area will be that will receive an Extreme Edition Home Makeover.  With all the excitement comes A pep rally, right.  The pep rally was held at South Medford Gymnasium with about 7 to 800 people in attendance.  Several Medford area… Read More

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Marketing From The Theory of Moderation

People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly there is no magic marketing pill, bean or bullet. Aristotle had a theory on living… Read More

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Extreme Makeover Home Edition Socially Aware

The number of social media players continue to grow with Extreme Makeover Home Edition Jackson County.  What started off as five businesses (PremierWest Bank, Airport Chevrolet, Southern Oregon Subaru, Dollar Buick GMC, and Spring Air Heating and Cooling) contributing a $1 a Facebook ‘Like’ to the Extreme Makeover winning family has now grown to 10 in total with the… Read More

web site design, web design, websites, wordpress, medford oregon, grants pass oregon

Do You Have a Website?

A website is important today, regardless of the size of your business.  The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area.  The good news, with today’s technology web designs have never been easier or more affordable. Still over half of all businesses in the… Read More

Photo credit  Patrishe

Extreme Makeover Extremely Social

The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit.  A lot of businesses are jumping to the aid of the at this time, unknown winning family.  It is, after all… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

The Google+ SEO Effect

It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search. Over the past 12 to 18 months businesses of every nature have added Facebook… Read More

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Four Step To Get Your Small Business G+ Ready

The jury is still out on how deep Google+ will penetrate the mainstream audience.  It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it.  Here are four steps as a small business owner that you should be looking at… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

Five Ways to Create Local Loyalty

Creating loyalty with your customers today is a tough job.  In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie?  Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price? It is not easy… Read More

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Five Ways To Increase Your ‘Local’ Social Media Presence

I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients.  Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns. Values, like recently our local Humane Society… Read More

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5 Reasons To Have 5 Reasons

I need to write more blogs with a number of why to or reasons to, so I decided to write a blog on why I should do it more often… First reason,  a blog that is associated with a number of reasons why to or why not to, is going to be read much more… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

When paying for facebook ‘likes’ is a GREAT thing

What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it.  There are so many different variables, like what business you are in. Social Media has proven to be a GREAT medium to get the… Read More