Life is all about learning, and if you are not learning then you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and departments so our clients can truly have an all-in-one advertising agency. With the explosion of social media and all the other marketing possibilities… Read More
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Beyond the Pond
I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.
Hi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread their philosophy of shopping local. Last year over… Read More
What Does Google+ Mean To The Local Business Owner
So you are a business owner, maybe a small brick and mortar store. Over the past year or so, you developed a business page on Facebook. You’ve invested time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your… Read More
Twitter Rules, Let’s Not and Say We Did!
photo credit: digitpedia Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet. If we all followed the same rules and tweeted the same way how boring would that be? Isn’t the boredom from traditional media what helped create… Read More
Facebook ‘Likes’ Harder To Come By
photo credit: HikingArtist.com Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business. For… Read More
No Tiger Means Twitter Stream Instead of Talking Heads
photo credit: Brian J. McDermott It is the eve of the US open. As a society we seem to have a fascination with knocking people off of their pedestal, gawking at a car accident, seeing a train wreck, which is exactly what the US Open tends to do. Men who make the game look so easy… Read More
Social Media Experts Of All Kinds
photo credit: FindYourSearch I feel like a small rant…It seems that anyone with a Facebook page is a social media expert these days. I stumbled across a company that positions themselves as “Social Media Experts.” A post they made on Facebook was talking about if you are a business, it is important to set up… Read More
The Groupon Effect
While there is plenty of debate over Groupon, this blog is not going to be dealing with “does it train consumers to only buy things at 50% off,” but rather, to talk about one particular client that we have that just recently did a Groupon and their results. While a lot of Groupons you… Read More
Finally A Birdie For The PGA With Social Media
For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods. Who for the most part of 13 years was… Read More
Local Newspaper vs Social Media
Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations about. For… Read More
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business, Television is best used in your marketing plan to create… Read More
Radio vs Social Media
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or how does social media fit into… Read More
Talking to No One
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you wouldn’t trade the pain for the… Read More
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode. The agency will offer Page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s Ads, but they still… Read More
Facebook Friends Come In All Shapes and Sizes
Everybody has a different need and use for facebook. We have friends who look at Facebook as a place to contribute, me being one of those. I rarely go two days in a row without making a post, and depending on what’s happening will generally make one to three posts in any given day. We… Read More
Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our rolodex of friends through our rolodex. Call, catch up, sometimes the calls would be too frequent and others not frequent… Read More