Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

brand-management

4 Critical Components to Successful Brand Management

By Tisha Oehmen | June 25, 2012
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase "Brand Management" sounds like an obscure, highly technical body of knowledge. To make...
Brand Messaging | Brand Strategy

Think Different! Build A Campaign

By Mike Frey | January 23, 2012
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials:   Outside of Apples 1984 commercial,  the...
Brand Messaging | Campaigns & Promotions
Building Trust and Brand Recognition with a Strong Logo

Building Trust and Brand Recognition with a Strong Logo

By Tisha Oehmen | February 18, 2011
Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Logo & Visual Identity
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

By Tisha Oehmen | February 7, 2011
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
Brand Personality
3 Essential Components for a Non-Profit Branding Strategy

3 Essential Components for a Non-Profit Branding Strategy

By Tisha Oehmen | January 24, 2011
Soliciting donations is challenging for any non-profit, but it's often even more complicated when the organization hasn't laid the proper foundation for its brand image. Many organizations miss out on potential...
Brand Strategy
Protecting Your Brand Image: The Role of Publicist and Bodyguard

Protecting Your Brand Image: The Role of Publicist and Bodyguard

By Tisha Oehmen | January 7, 2011
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break,...
Reputation Management
Does Your Brand Have a Brand Book

Brand Book Tutorial: Does Your Brand Have a Brand Book?

By Tisha Oehmen | December 22, 2010
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I'm glad I did for several reasons. First and foremost, it's funny! Having...
Brand Guidelines
10 Ways to Build Your Brand

10 Ways to Build Your Brand

By Tisha Oehmen | October 17, 2010
We've talked much lately about that inevitable Marketing Plan that will be "due" soon. Here's a quick recap of ways to build your brand as you dream of what you'll...
Brand Strategy
Branding Consistently

Branding Consistently

By Tisha Oehmen | September 9, 2010
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with...
Brand Guidelines
Branding with Actions - Not Words

Branding with Actions – Not Words

By Tisha Oehmen | September 3, 2010
Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about...
Brand Experience
Consistent Branding at Different Locations

Consistent Branding at Different Locations

By Tisha Oehmen | August 12, 2010
If you've got more than one location, keeping your brand consistent is at least three times as hard. "If I have two locations, shouldn't it just be two times as...
Brand Guidelines
Brand Development Doesn't Have to be Expensive

Brand Development Doesn’t Have to be Expensive

By Tisha Oehmen | August 9, 2010
I'm continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though,...
Brand Experience
Why the answer should be “Yes” to an Ad Agency

Why the answer should be “Yes” to an Ad Agency

By Mike Frey | June 22, 2010
In any business, it is essential to stand for something. If you don't stand for anything, why go through the hassle of running your own business? Knowing what and where...
Marketing Strategy
Using Social Media Branding Strategy to Build Your Brand

Using Social Media Branding Strategy to Build Your Brand

By Mike Frey | May 11, 2010
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today's economy for small business owners, embracing the social media revolution and using...
Brand Personality