Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
How To Solve Your Biggest Marketing Problem
Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you...
Tisha Oehmen Discusses “Finding Brand” on the Bill Meyer Show
Tisha Oehmen, partner at Paradux Media Group and author of "Finding Brand: The Brand Book Tutorial," was a guest on the Bill Meyer Show, airing on KMED 1440. The interview centered...
Upper Rogue Independent Features “Finding Brand” Book
The Upper Rogue Independent recently published a feature article highlighting the book Finding Brand: The Brand Book Tutorial, written by Tisha Oehmen of Eagle Point. The article examines the fundamental...
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it's been. When I started the Finding Brand Blog, it was with the...
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013...
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it's always evolving - while the underlying principles are the same as they ever were. Branding,...
How To Refresh Your Brand This Spring
Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a...
Approaches to Brand Architecture
Let's talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given...
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this...
Branding Tips for Small Businesses: 15 Lessons That Still Matter
Branding tips for small businesses should start with clarity, not decoration. A strong brand helps people understand who you are, what you stand for, and why your business is the...
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today's world isn't easy. But it's one of the most important jobs that exists in the Marketing Department -- if not the Company. The reason...
Experience Better Health
As the largest healthcare provider of comprehensive medical care to more than 580,000 people throughout Southern Oregon and Northern California, Asante Health System was ready to create a cohesive brand that would communicate...
Brand Smart with These 6 Factors
Brand smart -- that's what we're all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You've...
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently -- but one that I suspect is often on people's minds, but they are too embarrassed to...
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase "Brand Management" sounds like an obscure, highly technical body of knowledge. To make...
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are...
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing - just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of...
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
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