Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

By Tisha Oehmen | February 7, 2011
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
Brand Personality
Baking with Brand in Mind: Building a Unique Brand

Baking with Brand in Mind: Building a Unique Brand

By Tisha Oehmen | January 28, 2011
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
Brand Personality
Differentiating Your Brand from Competitors: How to Stand Out and Succeed

Differentiating Your Brand from Competitors: How to Stand Out and Succeed

By Paradux Media Group | January 12, 2011
No matter what industry you're in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don't. As...
Market Positioning
Starbucks Without Limitations- A Bold Brand Evolution Strategy

Starbucks Without Limitations: A Bold Brand Evolution Strategy

By Tisha Oehmen | January 10, 2011
By now, you've probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It's a bold move...
Logo & Visual Identity
Why Customized Marketing Strategies Matter for Your Business

Why Customized Marketing Strategies Matter for Your Business

By Tisha Oehmen | November 17, 2010
You can read as many management and marketing blogs, books, and white papers as possible. You can talk to countless experts, listen to pundits, and attend all the classes on...
Marketing Strategy
Branding Foundations

Branding Foundations

By Tisha Oehmen | October 25, 2010
Every brand needs to be built on a solid foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not...
Brand Strategy
Does Your Brand Inspire Passion?

Does Your Brand Inspire Passion?

By Tisha Oehmen | October 22, 2010
We're here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn't matter which team takes the field; you can...
Brand Loyalty & Advocacy
10 Ways to Build Your Brand

10 Ways to Build Your Brand

By Tisha Oehmen | October 17, 2010
We've talked much lately about that inevitable Marketing Plan that will be "due" soon. Here's a quick recap of ways to build your brand as you dream of what you'll...
Brand Strategy
Branding a Local vs National Company

Branding a Local vs National Company

By Tisha Oehmen | September 21, 2010
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously,...
Brand Strategy
Selling Your Brand Internally

Selling Your Brand Internally

By Tisha Oehmen | September 16, 2010
One of the most important places to spend time and energy "selling” your brand is internally. No audience is more important to have completely understand and believe your brand position....
Brand Experience
What's Your Brand Story?

What’s Your Brand Story?

By Tisha Oehmen | September 14, 2010
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The...
Brand Messaging
Social Media and Brand Strategy

Social Media and Brand Strategy

By Tisha Oehmen | August 16, 2010
Social media is a scorching topic right now, and rightfully so. I've heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the...
Professional Presence & Personal Branding
Considerations for Choosing a Marketing Firm

Considerations for Choosing a Marketing Firm

By Tisha Oehmen | August 13, 2010
When you decide it's time to innovate and get the word out about your business, you've entered into what can feel like a difficult decision. After all, you are trying...
Agency Partnership
Top of Mind Branding

Top of Mind Branding

By Tisha Oehmen | May 13, 2010
Branding is a long process. It's not easy, and it costs money and doesn't create immediate traffic. Trust me, many times along this journey to a great brand, you'll have...
Market Positioning
How to Create a Brand

How to Create a Brand

By Tisha Oehmen | April 30, 2010
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we're supposed to "create a brand," and we believe them. After all, who...
Brand Strategy