Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Can We Teach an Old Media New Tricks?

Can We Teach an Old Media New Tricks?

It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and...
Facebook Friends Come In All Shapes and Sizes

Facebook Friends Come In All Shapes and Sizes

Everybody has a different need and use for facebook.  We have friends who look at Facebook as a place to contribute, me being one of those.  I rarely go two...
Sorry Old Friends I've become a Facebook Snob

Sorry Old Friends I’ve become a Facebook Snob

What’s happened to our friends who aren’t on Facebook?  I often wonder, and it seems as though I’ve just lost track of them.  It used to be that we would...
Managing Social Media Profiles: Why Less is More

Managing Social Media Profiles: Why Less is More

We're almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic,...
Social Media Lessons from the BCS

Social Media Lessons from the BCS

Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you're still wondering or questioning whether your business should be involved in social media,...
Separation of Personal Page and Business Page Like Separation of Church and State

Separation of Personal Page and Business Page Like Separation of Church and State

A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking...
Facebook Marketing for Small Businesses: Why You Need to Be There

Facebook Marketing for Small Businesses: Why You Need to Be There

The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was...
Facebook Profile Management: Balancing Personal and Professional Lives

Facebook Profile Management: Balancing Personal and Professional Lives

The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night....
Fine Tune your Social Media Like your Golf Game

Fine Tune Your Social Media Like Your Golf Game

Social Media is nothing more than communication. Certain individuals will always be naturally better and more talented than others at communicating. Social media, like life, offers several different forms of...
Navigating Social Media Nightmares

Navigating Social Media Nightmares

Social media nightmares are the most significant concern I hear when I talk with businesses about using social media to grow their message is the "what if..." What if someone...
Your Brand Online

Your Brand Online

Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded...
Struggling to Convert Facebook Likes to Sales Leads?

Struggling to Convert Facebook Likes to Sales Leads?

Let's face it: social media can be overwhelming. Something that takes your teenager one minute to do takes you hours to figure out. And when you add in the complexity...
So What’s Your Social Media Strategy?

So What’s Your Social Media Strategy?

So, what's your social media strategy? I'm sure that when it comes to most marketing endeavors, you attach some strategy to it. Have you done that for social media? No,...
Social Media-Build Your Own Audience

Social Media-Build Your Own Audience

Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience....
Traditional Media Created Social Media

Traditional Media Created Social Media

Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for...
5 Reasons Social Media Should be in the 2011 Marketing Plan

5 Reasons Social Media Should be in the 2011 Marketing Plan

Social media certainly is all the rage right now - but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your...
Grassroots Marketing: Where Social Media Makes Perfect Sense

Grassroots Marketing: Where Social Media Makes Perfect Sense

We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to...
Using Social Media Apps with Promotions

Using Social Media Apps with Promotions

We're rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season....
Thoughts on Traditional Media Meeting Social Media

Thoughts on Traditional Media Meeting Social Media

I saw a commercial the other night from Coleman, the lantern and overnight camp gear company. They claimed they were the original social network, pretty clever, I thought, and pretty...