A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are...
The Four Main Types of Web Hosting
In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective...
Social Media Giveaways: 10 Ideas for the Best Social Promotions
Social media giveaways remain one of the best ways to capture customer attention and increase engagement - particularly in this age of multiple social networks and growing acceptance of mobile...
ParaduxMedia.com Highlights Integrated Marketing Approach to Drive Client ROI
ParaduxMedia.com announced an integrated marketing approach designed to help clients achieve stronger return on investment by aligning traditional and internet-based marketing strategies. The announcement emphasized the importance of coordination across...
5 Signs Your Business Needs an Answering Service
Good customer service is crucial to the success of a business. Often the interactions customers have when calling your company for the first time create either a lasting good or...
Branding in a Multi-Media World
As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel...
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling...
4 Ways to Avoid Writer’s Block
When you write for a living, whether for your own blog or for someone else's, it is expected that you are going to have writer's block from time to time....
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that "branding, for most businesses, was a waste of time and money." This...
How to Accept Guest Posts for SEO Without Losing Your Vision
The vision that you have for your company, including your website and your blog, will change over time as things develop (both internally as well as in the industry). However,...
What the Backstory for Your Target Audience?
I was talking with a client today about who their target audience was. And while we know what the demographic information was, we don't often consider the backstory -- but...
How to Make Your Writing Stand Out in a Noisy Digital Market
In a world saturated with generic AI-generated content and endless social media feeds, the ability to capture and hold attention is a premium skill. We have found that many business...
Paradux Media Group Launches DIY WordPress SEO Webinar Series for Small Businesses
Paradux Media Group has introduced a new Do-It-Yourself WordPress SEO Webinar Series, designed to help small business owners better understand search engine optimization and increase the visibility of their websites. The...
Tips for Personal Branding in the Digital Era
It doesn't matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you'll stay on the top of your...
Miraculous Moms Want Ravishing Roses
Mother’s Day is one of those moments each year that quietly reminds us how much emotion drives consumer behavior. It’s not just a holiday—it’s a pause. A chance to acknowledge...
Strategies for Jumpstarting Productivity — 4 Tips
Whether you're coding websites, writing content or selling advertisement, time seems to slip away before that to-do list is kaput. With so many distractions (social media, Netflix, Reddit.com), it's no...
How To Track Direct Mail Results
What's a "good" direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, "I have seen companies launch costly campaigns without regard for...
What is the Most Powerful Marketing Strategy? [Infographic]
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that...
