Is Web Design 95% Typography? Three Common Misconceptions
You might have heard the phrase "web design is 95% typography." This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95%...
Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3
I’m funny. I’m charming. I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking...
Why More Pages Doesn’t Always Equal Improved Rankings
In the early days of digital marketing, the prevailing wisdom was that more was always better. Many businesses fell into the trap of believing that by sheer volume alone, they...
How Observant Are You When You Look at a Logo? part 2
Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some...
Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2
In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind...
How To Create A Social Media Strategy For Your Law Firm
Many law firms have been pretty weary about social media in the past and a lot still are. Big law firms often instill policies that strictly say what their associates...
Three of the Most Important Web Site Design Factors
One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers...
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in...
6 Overnight Successes That Took Years
By all accounts Jason Sadler could be called an overnight success. The guy came out of NOWHERE and turned an everyday guy dilemma into a social media money-making empire. Jason...
Four Web Trends to Watch Out for in 2014
We're only a month in, and the web marketing industry in 2014 is already shaping up to be quite different than it was in 2013. But that's just the nature...
Questions To Ask When Considering Public Relations
The decision to work with a PR firm, or start managing public relations in-house is always going to be a step forward for any business, as it means an expansion...
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that's been making the rounds lately titled "How Observant Are You?" and in it are some great logos you've seen -...
What To Expect From Google Hummingbird In 2014
Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it...
A Marketing Professional’s Guide to Kickstarter
Marketers looking to jump start their businesses have a fiscally sound new tactic. Kickstarter.com is leading the surge in crowdfunding, which enables everyday people to support projects big and small...
What Is Inbound Marketing and Why Should You Care?
What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now...
How To Harness The Power Of CRM Segmentation
In every small business, there's a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has,...
The Importance Of Social Media At Tradeshows
Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been...
The 5 Most Shared Adverts Of 2013
The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky...
