Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

As the largest healthcare provider in nine counties, Asante provides comprehensive medical care to more than 580,000 people throughout southern Oregon and northern California. Our facilities include Rogue Valley Medical Center in Medford, Three Rivers Community Hospital in Grants Pass, and additional healthcare partnerships throughout the region.

How to Evolve a Logo Without Losing Your Brand

By Paradux Media Group | April 25, 2012
Every strong brand eventually reaches a moment when its logo no longer reflects the organization it has grown into. The business has matured, the services have expanded, and expectations have...
Brand Strategy | Logo & Visual Identity
the brand book

The Heavens Parted and Delivered the Brand Book

By Tisha Oehmen | August 3, 2011
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
Brand Guidelines
Building Trust and Brand Recognition with a Strong Logo

Building Trust and Brand Recognition with a Strong Logo

By Tisha Oehmen | February 18, 2011
Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Logo & Visual Identity
Your Brand is Art: Understanding Branding as an Art Form

Your Brand is Art: Understanding Branding as an Art Form

By Tisha Oehmen | January 20, 2011
Even as simple as it seems, branding as an art form is powerful. A few months ago, Simon Mainwaring made a post titled, "Social media explained by a 9-year-old in...
Brand Personality
Starbucks Without Limitations- A Bold Brand Evolution Strategy

Starbucks Without Limitations: A Bold Brand Evolution Strategy

By Tisha Oehmen | January 10, 2011
By now, you've probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It's a bold move...
Logo & Visual Identity
Protecting Your Brand Image: The Role of Publicist and Bodyguard

Protecting Your Brand Image: The Role of Publicist and Bodyguard

By Tisha Oehmen | January 7, 2011
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break,...
Reputation Management
Visual Identity on a Budget: Strategies for Small and Mid-Size Companies

Visual Identity on a Budget: Strategies for Small and Mid-Size Companies

By Paradux Media Group | September 18, 2010
Building a visual identity on a budget doesn't mean compromising quality. A strong brand presence is crucial for small and mid-sized businesses, but significant branding initiatives can be costly. Fortunately,...
Logo & Visual Identity