Mike Frey is the Chief Visionary Officer and co-founder of Paradux Media Group. With more than 30 years in marketing, advertising, and media, Mike brings a practical perspective shaped by working with hundreds of locally owned businesses. He specializes in media strategy, buying, and storytelling that makes marketing dollars work harder. Mike learned advertising by selling it for a living, and that experience still shapes his approach: understand the business, spend where it matters, and never recommend more than a client actually needs.
Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. [caption...
Facebook Offers
You may have noticed a new option on the post box of your business page, 'offer'. Facebook rolled it out a few weeks ago, and for some could be a...
Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used...
Facebook Ads for Marketing Your Small Business: What Actually Works?
Facebook ads have changed a lot since I first wrote about them. Back then, General Motors pulling its Facebook advertising was big news, Ford was doing interesting things on the...
Direct Mail Marketing, Have You Tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for...
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning...
SEO: Small Businesses Medford Oregon
Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers...
Does Your Facebook Business Page Still Matter?
Years ago, when Facebook rolled out an entirely new design for business Pages, everyone was talking, blogging, redesigning cover images, organizing apps, pinning posts, starring posts, and creating milestones. At...
Your Business Has a History. Tell the Story.
Years ago, when Facebook first rolled out Timeline for business pages, one of the new features that caught my attention was something called Milestones. Businesses could go back through their...
Advertising in a Polarized World: Audience Over Ideology
When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand?...
Facebook Business Pages Change – Your Strategy Shouldn’t Chase Every Change
When Facebook first rolled out Timeline for Business Pages, there was a lot to talk about. New cover images, reorganized apps, pinned posts, starred posts, milestones, a new admin panel—it...
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: "Is this another platform we have to manage, or is there real value here?" The conversation wasn’t driven by...
Facebook Timeline For Business Pages
NOTE: If you're interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don't look...
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often...
Have Interest In Pinterest It Could Be For You
So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire...
Think Different! Build A Campaign
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the...
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting,...
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year...
