Mike Frey is the Chief Visionary Officer and co-founder of Paradux Media Group. With more than 30 years in marketing, advertising, and media, Mike brings a practical perspective shaped by working with hundreds of locally owned businesses. He specializes in media strategy, buying, and storytelling that makes marketing dollars work harder. Mike learned advertising by selling it for a living, and that experience still shapes his approach: understand the business, spend where it matters, and never recommend more than a client actually needs.
Optimizing Facebook Business Pages in Medford for Growth
Running a local company in Southern Oregon requires a strong digital presence to stay competitive. Specifically, managing Facebook Business Pages in Medford is critical for connecting with your community and...
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any Foodie (Photo...
Website Design in Medford, Oregon: How to Choose the Right Partner
Website design Medford Oregon businesses can trust should do more than make a site look polished. Your website is often the first place customers go to understand who you are,...
Local Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and...
The Social Traveler – The Importance of Online Reviews For Small Business
Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for...
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. ...
What an SEO Analysis Should Tell You About Your Website
There was a time when we offered a free organic SEO analysis here at Paradux Media Group. We don't anymore. Not because understanding your website's SEO has become less important....
How Facebook Marketing Has Changed—and What Still Works Today
Editor’s Note: This article was originally published in 2012 and has been fully updated to reflect how Facebook marketing has changed for businesses today. How Facebook marketing has changed tells...
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is...
Facebook Ads
Does your business utilize Facebook Ads? With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don't see why...
How To Use Facebook Ads
Build 'likes' with Facebook Ads: Facebook comes down to the 'haves' and the 'have nots'. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages...
Facebook Targeted Posts: What Small Businesses Should Know in 2026
Back in 2012, Facebook rolled out something that sounded pretty exciting for business owners: the ability to target individual Facebook Page posts based on things like age, gender, location, relationship...
Going Viral on Facebook: Should Your Business Even Try?
Everybody wants to go viral. Or at least that’s what we’re told. For years, businesses have looked at the Facebook post that suddenly gets shared thousands of times and thought,...
Growing Social Media Like Growing Bamboo
Growing Your Social Media: I like to refer to social media as “growing bamboo.” John Lennon was once said “We've got this gift of love, but love is like a...
Local Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small...
New Facebook Tools
New Toys: So have you played with any of the new Facebook changes? Most of us are aware of the new subtle changes on Facebook in the past month, the...
