We are Paradux Media Group, and we are not your regular ad agency. We are a unique combination of strategists, planners, designers, and writers. We are the people you call to launch a brand. To create a promotion. Or to put you on the first page of Google. Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives you the integrated resources you need in today’s changing business environment.
How to Create a Compelling Email Campaign
It's never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so...
How to Define Your Target Audience Without Losing Sight of the Humans
One of the most basic pieces of marketing advice is to “know your target audience.” It sounds simple enough. The harder part is deciding what you actually need to know...
How to Keep Your Brand Connected to Social Media Advertising
Social media advertising gives businesses extraordinary opportunities to reach people, test messages, and learn from the response. It also makes it remarkably easy to create advertising that performs like an...
How to Create an Effective Facebook Advertising Campaign
If you aren't already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that's taking over the social media platform. Tips...
Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience...
Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If...
Online Branding: What Great Brands Get Right
Strong brands do not become different brands when they move from one channel to another. That sounds obvious, but it is surprisingly easy for a business to lose itself online....
The Power of Customer Reviews Online
Customer reviews have become one of the most visible forms of word-of-mouth marketing for a business. Before someone calls, visits, makes a reservation, requests a quote, or buys a product,...
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure....
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the...
The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company's overall marketing efforts. In fact, social media is so essential to the success of a business that it...
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing...
Social Media Videos: Tell Your Story and Build Lasting Connections
Social media videos have become one of the most effective ways for businesses to capture attention, build trust, and create meaningful customer relationships. Whether you're introducing your company, showcasing your...
When Does Hiring a Professional Marketing Firm Make Sense?
There comes a point for many small and mid-sized businesses when marketing becomes too important—and too complicated—to remain somebody’s extra job. You may need a better website, stronger search visibility,...
Paradux Media Group Wins 2017 Bronze Telly Award for Butte Creek Mill Fundraising Video
Paradux Media Group earned a 2017 Bronze Telly Award in the General – Fund Raising category for “Butte Creek Mill,” a video created for the Butte Creek Mill Foundation. Presented...
Instagram for Business: Build Visibility, Engagement, and Growth
Instagram for business gives companies a direct way to build awareness, connect with customers, and support measurable growth. The platform combines visual storytelling, short-form video, targeted advertising, and community engagement...
A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns
Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your...
Why Video Marketing is so Important
These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn...
